Problems and cases in health care marketing /
[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.
- Boston : McGraw-Hill/Irwin, c2005.
- viii, 440 p. : ill., maps ; 26 cm.
Includes bibliographical references and index.
9780072887761 (alk. paper) 0072887761 (alk. paper)
2003060254
Drug Industry--methods
Marketing of Health Services--trends
Technology, Pharmaceutical--trends
Commerce--trends
RA410.56 / .P756 2005
QV 736 P962
2004 J-364 QV 736 / P962 2005
Includes bibliographical references and index.
9780072887761 (alk. paper) 0072887761 (alk. paper)
2003060254
Drug Industry--methods
Marketing of Health Services--trends
Technology, Pharmaceutical--trends
Commerce--trends
RA410.56 / .P756 2005
QV 736 P962
2004 J-364 QV 736 / P962 2005