Includes bibliographical references and index.

What are health promotion programs? / Carl I. Fertman, Diane D. Allensworth, M. Elaine Auld -- Health promotion programs designed to eliminate health disparities / Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones -- Theory in health promotion programs / Leonard Jack Jr. ... [et al.] -- Assessing the needs of a target population / James H. Price, Joseph A. Dake, Britney Ward -- Making decisions to create and support a program / W. William Chen, Jiunn-Jye Sheu, Huey-Shys Chen -- Implementation tools, program staff, and budgets / Jean M. Breny Bontempi, Michael C. Fagen, Kathleen M. Roe -- Advocacy / Regina A. Galer-Unti, Kelly Bishop Alley, Regina McCoy Pulliam -- Communicating health information effectively / Neyal J. Ammary-Risch, Allison Zambon, Kelli McCormack Brown -- Developing and increasing program funding / Carl I. Fertman, Karen A. Spiller, Angela D. Mickalide -- Evaluating and improving a health promotion program / Daniel Perales ... [et al.] -- Leadership for change and sustainability / David A. Sleet, Sara L. Cole -- Promoting health in schools and universities / Marlene K. Tappe, Diane D. Allensworth, Jim Grizzell -- Patient-focused health promotion programs in health care organizations / Louise Villejo, Cezanne Garcia, Katherine Crosson -- Health promotion programs in workplace settings / Laura Linnan, Kimberly L. Peabody, Jennifer Wieland -- Promoting community health : local health departments and community health organizations / Michael T. Hatcher, Diane D. Allensworth, Frances D. Butterfoss.