Basic marketing :
by Perreault, William D.
Series: McGraw-Hill/Irwin series in marketing Edition statement:15th ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xli, 793 [22] p. : col. ill. ; 28 cm. ISBN:0072525231 (alk. paper : hbk.); 9780072947038 (hbk.). Year: 2005Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | MANAGEMENT | HF5415.13 M369 (Browse shelf) | 1 | Available | 3010007279 |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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