Marketing reaserch :
by Bush, Robert P. | Hair, Joseph F. | Ortinau, David J.
Series: McGraw-Hill/Irwin series in marketing Edition statement:2nd ed Published by : McGraw-Hill, NY, (New York :) Physical details: xxiii, 719 p : ill. ISBN:0072467576.
Subject(s):
Marketing research
Year: 2003
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