000 -LEADER |
fixed length control field |
00454nam a2200169 a 4500 |
001 - CONTROL NUMBER |
control field |
002016 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121128s9999 xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072322977 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5215.1, B415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bearden, William O. |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ingram, Thomas N. |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Laforge, Raymond W. |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
principles and perspectives |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw Hill, |
Date of publication, distribution, etc |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 596 p. : |
Other physical details |
ill. |