| 000 -LEADER |
|---|
| fixed length control field |
00454nam a2200169 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
002016 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121128s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072322977 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5215.1, B415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ingram, Thomas N. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laforge, Raymond W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
principles and perspectives |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw Hill, |
| Date of publication, distribution, etc |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 596 p. : |
| Other physical details |
ill. |
