Resnick, Elissa.
Marketing public health : strategies to promote social change / Elissa Resnick, Michael Siegel. - 3rd ed. - Sudbury, Mass. : Jones & Bartlett Learning, c2013. - xvii, 382 p. : ill. 23 cm.
Rev. ed. of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007.
Includes bibliographical references and index.
9781449645236 (pbk.) 9781449683856
2012011500
Public health--Marketing.
362.1068/8
Marketing public health : strategies to promote social change / Elissa Resnick, Michael Siegel. - 3rd ed. - Sudbury, Mass. : Jones & Bartlett Learning, c2013. - xvii, 382 p. : ill. 23 cm.
Rev. ed. of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007.
Includes bibliographical references and index.
9781449645236 (pbk.) 9781449683856
2012011500
Public health--Marketing.
362.1068/8